Your Pitch is Boring

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Hey friends 👋 ,

Happy Monday and welcome to Through the Noise!

The single best trait of an entrepreneur is someone who can tell a story. Whether you're pitching to investors, colleagues or friends, this framework will put you ahead of the pack.

It’s time to strap in and enjoy.

Read time: 2 minutes

How to Pitch

1. Practice your story

Storytelling is crucial to make your pitch memorable.

Want to stand out?

Make it feel natural– like smooth jazz.

Know your material so well that it is as natural as a reflex.

2. Great stories have structure

You are building a case to the conclusion they must invest.

Build the narrative around a clear beginning, middle and end.

Take them on a journey and above all– make them feel great.

Let them hit all the points they're expecting.

3. Make your pitch dynamic, not static

Your startup is constantly changing.

So should your pitch.

Each day you have more information to work with:

• Your market

• Your hires

• Your product

Reflect this in your pitch.

4. Build bridges

Practice with a friend who peppers questions throughout your pitch.

You 'build bridges' in and out of the key points you're making.

As a result you'll be comfortable moving the conversation from a well rehearsed story to a dynamic conversation.

5. Find comfort in chaos

You know your 10 slides perfectly.

But what if an investor skips the first 4?

Listen intently and adjust accordingly.

But keep your structure intact.

The bridges you've built will help tackle these situations.

6. Never read your slides

Rookie mistake number 1.

Start reading your slides and you've already lost.

Knowing your structure and practicing your story will take care of this.

7. Unknown questions

Don't get flustered.

If you don't know the answer, tell them you'll follow up after the meeting.

They'll respect you more than trying to force a response.

8. The power of characters in your story

When you get into bed with an investor, you're marrying them.

You can't divorce them.

They're betting on talented protagonists where everyone wants them to win– that's your team.

Show there is an obvious passion you all share.

9. Your long-term vision

Don't pitch to raise money.

Pitch because you have never been more excited about what you could accomplish.

That journey can only be achieved by going hand in hand with them.

The investment comes as a byproduct of buying into the long-term vision.

That’s all for today friends!

As always feel free to reply to this email or reach out @thealexbanks as I’d love to hear your feedback.

Thanks for reading and I’ll catch you next Monday.

Alex

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